#Deliver2017: A Letter Writing Campaign

6/13/2016

Calling all POstables!

Not long ago an important conversation began on Twitter about what we dedicated fans could do to get the POstables on our television screens for another year. An idea formulated that many found agreeable, and I am using A&D as a rallying place for that call to action.

Hey POstables!

This is our chance to let Hallmark know that SSD matters to us. One thing we can all appreciate about Hallmark / Crown Media is that they do listen to the fans. We have a voice, and it’s time for us to gather together and let them know how much we want more SSD movies in 2017.

Because our favorite four value the intimacy of letters and their safe delivery to recipients, we believe that an avalanche of personal letters to the Hallmark offices in a certain time frame would be a most appropriate appeal.

We want to urge Hallmark executives to renew Signed, Sealed, Delivered for at least 4 new films in 2017. That’s why we urgently need all POstables to participate!

Here’s the plan:

We will send emails and real letters to Hallmark’s President and CEO, Bill Abbott, and Executive Vice President, Michelle Vicary. It would be appropriate to send a Hallmark card to them---it shows investment in Hallmark and how clever Signed, Sealed, Delivered fans are! Whether you’re in the United States or abroad, the more people and the more diverse the letters---in both sentiment, and location---the better!

Your options:

Regular Mail
Bill Abbott OR Michelle Vicary (or both individually if you are really ambitious)
c/o Crown Media
12700 Ventura Blvd.
Studio City, CA 91604

Email
[email protected]
[email protected]

Our goal send date is June 17th--this date is for both Regular Mail and Email (appropriately, that is also Chandel’s birthday, so it’s easy for the POstables to remember). Also, if you can't get your thoughts together by 6.17, send your letter as soon as you can. [Co-authors note: I didn’t come up with this date, Crissy did. - Chandel].

As you start thinking about writing your letters and emails, here are some thoughts about how you can appeal to these execs:

1. Tell them how much SSD matters to you. Tell a story. Tell your story. Tell them about Tweeting with friends, about the friendships---the family--- we have made. Have you connected with another POstable in real life? Put a photo in the card, talk about what it meant to be able to connect with that person, and how being part of the Signed, Sealed, Delivered community facilitated that connection. Did your son or daughter have a POstables birthday party? Talk about it!

2. Because we are addressing network executives who run a business, let’s tell them not only that we are watching, but that we are telling our friends to watch in an attempt to grow the audience. So when Hallmark airs re-runs or releases DVD’s we will get the word out with a grassroots movement to continue to improve viewership.

3. Double points if you can add a personal touch, like a drawing from one of your children.

4. One Caution: Please DO NOT use this letter to complain or air your grievances. Not all of you are happy with the 4 films a year format rather than a series, but it’s the format we must accept, and it’s not going to change. So let’s leave out comments like “We should have a movie every month” or “I wish it were still a series” or “Why don’t you show it more often?” or “Why did SSD change to the Hallmark MM network that costs me more money?” These kinds of issues SHOULD NOT be included in the letters for this particular campaign. It will only make us sound like complainers and our goal is to praise them for the gift we’ve been given in these SSD films and ask for a renewal for 2017.

Here are some lines and structure to get your creative juices flowing:

Dear Bill Abbott (Michelle Vicary),

My name is [blank] and I’m from [blank]. I’m writing to you in support of the Signed, Sealed, Delivered movie series.

I started watching Signed, Sealed, Delivered because...
This show really speaks to me because…
I connect with this character because…
Signed, Sealed, Delivered has changed my perspective on life...
Signed, Sealed, Delivered is the best show on television because…
Watching this show is like catching up with old friends, and I make sure to check in/set my DVR whenever Movies & Mysteries has a marathon.
The Hallmark brand is known for providing engaging, enjoyable family programming, and Signed, Sealed, Delivered fulfills this desperate need in cable television today.

Please continue to support Signed, Sealed, Delivered in 2017 and beyond.

There are an infinite number of ways you can take any of these prompts, just do what Martha always seems to do---speak from the heart.

And, hey, while you have their attention, think about mentioning how much you’d like to have a POstables Family Reunion sometime!

Please consider taking a moment to participate. You don’t have to write a novel--- you can even write a little something on the back of a postcard! Every little bit, every time we take to let Hallmark Movies & Mysteries know what this show means to us makes a difference.

And don’t forget to keep tuning in while we wait for news! Signed, Sealed, Delivered: For Christmas will air on Sunday, July 3 at 11am, and Tuesday, July 5 at 5pm. After that, the next big marathon is just ahead of Signed, Sealed, Delivered: One In A Million on July 24 at 9pm!

Getting To Work,
Crissy & Chandel

Special Thanks to Marybeth for lending her scholarly eye to this piece :)

20 Comments

Ann M

6/13/2016 09:15:38 am

Thanks Chrissy & Chandel. I am composing right now!

Judy Coeling

6/13/2016 12:49:36 pm

I'm IN! And we all need to share this movement with friends, twitter, facebook, neighbors, anyone you know who could possibly write. God willing, there will be more in 2017. Praying for guidance as we write these letters! Thanks for getting us organized.

Marybeth link

6/13/2016 01:18:40 pm

I might also add that it's ok to write more than one letter to each of these Hallmark execs! At least write one US mail letter and one e-mail to each. We need everyone to write in a personal way how much impact this series has on our lives. A letter approach is brilliant given our #POstables love for the letter as the "gold standard of human intercourse". Let's flood Hallmark with beautiful personal testimonials that will make it impossible for Hallmark to turn us down after they see the good SSD has promoted in the world! Thanks Crissy and Chandel for this great post. Feels so good to know we can all help to #Deliver2017

BJCoyne link

6/13/2016 01:34:06 pm

This is brilliant, what a wonderful way to show our support for our #POStables.
We have followed #SSD since it's inception, one of #Hallmarkchannels most beloved shows, the acting, writing and chemistry between the characters is almost beyond words, the storylines give each of us a sense of home and family, the feeling of a real community, the love for our fellow human beings, the way life is intended to be.
We wholeheartedly support the continuation of a franchise of movies that has become a part of our lives, an escape from the everyday routine.
(Even our 8yr old loves SDD and GoodWitch, among all of your movies;)
We have also named many of our beloved family members after your characters.
Please consider our request from your true fans of beautiful family entertainment...
Sincerely, BJCoyne

Chandel link

6/13/2016 03:07:20 pm

Thanks for the kind words, BJ. Please consider sending these sentiments via Email and or snail mail as well!

Patsy

6/13/2016 02:40:10 pm

No sooner said than DONE! My letter is written, sealed and stamped! I hope we touch their hearts like SSD has touched all of our hearts!

Julie

6/13/2016 03:55:10 pm

I am in. And I will be sending Hallmark cards. I have a good story to tell. :). I can share my pics from 2 National Down syndrome Congress conventions too, one where I evaluated The Future Me and one where I met Jessica K. Morgan.

6/13/2016 04:15:43 pm

Julie -
I would love to read your testimonial. In fact, it would be awesome to read the stories of all #POstables. I think it would be inspiring to see and read all the ways this show has impacted people.

Crissy Loughridge

6/13/2016 10:28:35 pm

That's a great idea! I would love to hear other people's stories about how they found SSD and what impact it's had on them!! The #POstables family on Twitter has certainly been a huge blessing in my life!

Teresa Hawkinson

6/13/2016 08:27:33 pm

#POstables unite!! I'll definitely have my letters to them by the 17th. Great idea. Thanks!

Redsleddan

6/14/2016 10:42:26 am

I'm in. Thanks to all who conceived this effort. And thank you C. for reminding writers to make this a POsitive POstables effort!

Chandel

6/14/2016 01:38:04 pm

Actually, Dan, gotta give credit to Crissy on the "let's keep it positive" bit. Definitely a great call for sure to include that!

Tracy

6/16/2016 03:28:13 pm

DONE! and DONE! This post really struck a chord with me. HOW could they even consider not continuing SSD? How can my life continue without the brilliance of Martha Williamson touching my life in new and wonderful ways? I guess I never thought of SSD ending but it is just coming into its own - it couldn't possibly even be close to ending. I would seriously crumble from sadness! Hope this works! I need to know there will be at least 4 more movies. Its just too good to not continue! ;-)

Linda

6/16/2016 04:50:02 pm

I have sent one email, but will now send two more plus letters. These movies have brought so much joy to watching TV nothing compares to these great movies.

Leora Kemp

6/17/2016 06:31:38 am

Okidoke, just sent mine. And Happy Birthday, Chandel!

Jen Das

6/17/2016 01:52:29 pm

"SSD makes the Hallmark Channel not just family-friendly but truly entertaining...".
That was the last line of my letter to the CEO Bill Abbott. I didn't get to take a photo of the letter because the mailman came early and I that to run out to him to get the letter in today's mail. I told him that my life had not been easy this year but SSD reminded me where my hope truly lies. I told him the characters are well-drawn, multi-faceted, quirky and funny and that I would like to know everyone of them. I urged him to schedule four movies for 2017. I hope it hits the mark.

Julie

6/18/2016 08:01:46 am

My email version of the letters spoke to the deep connection I felt to the show because of the future me. And I did include a pic of Jessica Morgan and me.

amy behrend-smith

9/26/2016 11:02:03 am

I really love the signed sealed delivered show please bring so more episodes back in 2017 i just love how they all get together to solve the lost letter and how well they work together and how well oliver finally told shane how he feels about her

Sharon

10/28/2016 06:27:05 pm

I saw tonight the description of the SSD movie Lost Without You, which would be viewed tonight. The description read:
A straight-laced postal detective attempts to track down an important package's intended recipient.
Oh, how utterly sad. How could the viewership increase with that dribble. It lacked anything that would draw the viewer to the show. This may be a reason.
I am sorry our society is missing a beautiful show & wonderful series.
SSD fans love the show, the story lines, the characters, the high standard so much, we know we are part of something very
special.
Perhaps there is someone who can rectify the descriptions of the shows. I have Dish cable.

Kathleen Bergeron

12/9/2016 07:58:16 pm

Here is what I just sent to both the email addresses you shared:

Mr. Abbott:

I would very much like to add my voice to the others out there who want to see at least four more SSD films in 2017. I am no kid, and as such have watched and enjoyed many series over my lifetime—but have not enjoyed any more than this series nor have I found more inspiration in any characters than these. Hallmark throughout my lifetime has been a mecca of good taste and wholesome entertainment, and SIGNED, SEALED, DELIVERED has definitely continued that tradition and has enhanced it. I have great respect for both the brand and for both of your channels (I am a PLATINUM member of your rewards program as I always prefer to buy Hallmark when I am sending a card to anyone for any occasion), so you know that I speak as a lifelong customer and viewer.

Please give serious consideration towards a green light to continuing this incredible film series. I am confident you know your audience and that you will make SIGNED, SEALED, DELIVERED a part of your line-up for many years to come.

Thank you for taking time to read my email—and happy holidays to you and yours!

-Kathleen Bergeron
Clark, SD

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#Deliver2017: A Letter Writing Campaign

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