Thought it would be a good time to drop in with some news and reminders, particularly some exclusive news surrounding when we might expect to see the POstables back on our TV screens(!).
But before we get to that, let's start with some other house cleaning items...
Mailbox Madness 2019
If you haven't taken the time to participate in this annual tradition---where have you been?! The Quarter Final round is underway and it's the toughest round of competitors since. Only YOU can make sure your favorite makes it one step closer to winning the coveted Golden Envelope.
When Are The POstables Coming Back?
In case you missed it, Signed, Sealed, Delivered: Home Again released March 19 and is now available to bring home in whatever format you most enjoy. Get the details and ordering options here.
While you're at it, don't forget to pre-order Signed, Sealed, Delivered: The Road Less Traveled, releasing on May 14, 2019. More details here.
First, barring an act of God or some other unforeseen miracle, there will be no new Signed, Sealed, Delivered in 2019. This is actually not new information. Michelle Vicary went on-record during an interview with the Deseret News in December 2018 stating "We don't currently have any additional episodes on the 2019 schedule."
A month later, in January 2019, Hallmark announced a new Signed, Sealed, Delivered film was in development, with no additional information given besides the fact it would move to the Hallmark Drama Channel upon its return.
During a recent chat with someone on Martha's business team, I received some further clarification: don't expect to see the POstables on your screen until mid- to late 2020. While Hallmark announced a movie is in development, that just means that both parties have agreed to an additional POstables film being made. There is no plot, no script---just an understanding that another movie will be made sometime in the future.
Why the wait? Part of it has to do with the fact Martha has, in the time since To The Altar aired, agreed to other projects on which she is currently working. Martha puts everything she has into SSD since it's "her baby," and she won't compromise that by juggling multiple projects while she develops a new story. Therefore, it will be a while before her schedule clears to a point she can make that kind of commitment.
I also suspect some of it has to do with the fact that so many TV/Cable providers still don't carry Hallmark Drama---why spend money producing original content if many of the major providers don't carry it, and therefore no one sees it? (This obviously doesn't take into account those who can't afford cable or the upgrade, but we'll table that discussion for now.) You might also remember that it was announced at the Summer 2017 TCAs that Hallmark Drama would be home to Signed, Sealed, Delivered and other favorites, we just didn't know at the time whether those would be re-runs or new installments. In a sense, we were warned long ago that this would be happening in some capacity, the details have just now been clarified.
Hallmark has also allocated all their funds to their already-announced movies, among them new mysteries and a huge slate of Christmas and other seasonal films, likely leaving no room to fund any additional projects at this time.
So why did Hallmark announce something was in development if it will be ages before it ever comes to pass? Some will immediately say it was to silence the very vocal movement on social to convince the network to order additional installments. I would prefer to think the announcement was an acknowledgement of the efforts, and a promise to "deliver" when conditions once more aligned. This is the perspective I think we should carry with us as we wait for the next installment.
Thoughts on the news? Does it impact your excitement, or better frame your expectations? Let me know in the comments!